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Grocery Hacks - Finding the Best Produce

When it comes to selecting the freshest and highest quality produce at the grocery store, it can be a bit overwhelming. With various factors to consider, such as appearance, texture, and taste, it's essential to consider a few tips that can help you make the best choices.

It should go without saying that purchasing organic (whenever possible) is going to be the best bet for supporting your health, and the health of our ecosystems.

Here are 5 things to keep in mind for buying the best produce, ensuring you bring home the finest fruits and vegetables every time.

1. Look Beyond Perfection:
  • Imperfections may indicate natural ripening and flavor: While it's common to gravitate towards flawless fruits and vegetables, sometimes minor imperfections can indicate that the produce has ripened naturally on the plant, leading to better flavor and texture.

  • Blemishes on greens can be harmless: Leafy greens often have small blemishes, which are usually harmless and won't affect their taste or quality. Instead of dismissing them, focus on the overall freshness and vibrant color.

2. Understand Seasonal Variations:
  • Seasonal produce offers better flavor: Choosing produce that is in season in your area not only supports local farmers but also guarantees better flavor and freshness. Seasonal fruits and vegetables are typically harvested at their peak, ensuring optimal taste and nutritional value.

  • Familiarize yourself with the local growing seasons: Research the seasonal variations of fruits and vegetables in your area. Understanding the cycles will help you make informed choices and know when certain produce is at its best.

3. Go for Weight and Density:
  • Opt for heavier fruits and vegetables: When comparing similar produce items, choose the ones that feel heavier. This indicates higher water content, which often correlates with better flavor and juiciness.

  • Check for density: Gently squeeze fruits like melons, peaches, and avocados to assess their density. They should feel firm but yield slightly to pressure. Overly soft or mushy fruits may be overripe or of lower quality.

4. Trust Your Senses:
  • Use your sense of smell: Give fruits like melons, pineapples, and berries a whiff. A sweet and pleasant aroma often signifies ripeness and good flavor. It may seem obvious, but avoid produce with strong or off-putting odors.

  • Assess visual cues: Examine the color, shine, and overall appearance of the produce. Vibrant hues and a fresh, glossy appearance are indicators of quality (but not from artificially added waxes!). Again, maybe a no-brainer, but avoid items with bruising, or discoloration, mostly because they won't last as long, and could end up thrown out and wasted.

5. Explore the "Ugly" Produce Section:
  • Consider discounted "ugly" produce: More and more grocery stores are adding dedicated sections for imperfect or "ugly" produce that may not meet conventional beauty standards but are perfectly fine to eat. These items are often sold at a discounted price, providing an economical and sustainable option while reducing food waste.

  • Use "ugly" produce for cooking or juicing: If appearance doesn't bother you, "ugly" produce can be an excellent choice for cooking, juicing, or making sauces and soups. Since they are typically sold at a lower cost, you can get more value for your money.


More specifically, here are some tips for popular fruits and vegetables that can help you make informed choices:

  • Choose firm apples: Select apples that feel firm and avoid those with soft spots or bruises.

  • Look for vibrant color: Apples with bright, rich colors often indicate better flavor and freshness.

  • Check the stem: A green and intact stem suggests that the apple is freshly picked.

  • Opt for vine-ripened or heirloom varieties: These tomatoes are typically more flavorful than those harvested prematurely.

  • Check for a slight give: Gently squeeze the tomato to feel for a slight give without it being too mushy.

  • Smell the stem area: A sweet and earthy aroma near the stem is a good sign of a flavorful tomato.

Berries (Strawberries, Blueberries, etc.):
  • Inspect for mold or moisture: Avoid berries with moldy or damp spots, as they may spoil quickly.

  • Look for uniform color and firmness: Opt for berries that have consistent coloring and feel plump but not mushy.

  • Check the container: Avoid containers with crushed or leaking berries, as they may be damaged or overripe.

  • Assess ripeness by gently pressing the skin: A ripe avocado should yield slightly when pressed but not feel overly soft.

  • Examine the color: Depending on the variety, avocados can range from green to dark purple or black when ripe.

  • Pop off the stem: If the stem comes off easily and reveals green underneath, the avocado is ready to eat.

Leafy Greens (Spinach, Kale, Lettuce, etc.):
  • Look for crisp leaves: Choose greens with crisp, vibrant leaves that show no signs of wilting or browning.

  • Avoid yellowing or slimy leaves: Discard any bunches or bags with yellowing or slimy leaves, as they indicate spoilage.

  • Opt for whole heads: When buying lettuce or cabbage, select whole heads instead of pre-cut options for better freshness.

Citrus Fruits (Oranges, Lemons, etc.):
  • Choose fruits with a firm texture: Select citrus fruits that feel firm and heavy for their size.

  • Check the skin's texture: Smooth and tight skin is preferable, while overly wrinkled or pitted skin may indicate dryness or age.

  • Assess for juiciness: Gently squeeze the fruit to ensure it feels juicy without being too soft or mushy.

  • Smell the base: A sweet and tropical aroma near the base of the pineapple signifies ripeness and good flavor.

  • Check for golden color: Look for a golden hue on the skin, indicating that the pineapple is ripe.

  • Give it a gentle tug: If a leaf pulls out easily from the crown, it is usually a sign of ripeness.

  • Opt for firm cucumbers: Select cucumbers that are firm and have a slight give when gently squeezed.

  • Check for a vibrant green color: Cucumbers with a bright and consistent green color are often fresher and crisper.

  • Avoid soft or wrinkled skin: Cucumbers with soft spots or wrinkled skin may be less fresh and have a compromised texture.

Ideally, most of your shopping happens at a local farmer's market...but if you do head to a larger chain, remember these ideas to confidently navigate the store's produce section and select the best fruits and vegetables available.

Here's to enjoying the freshest, most flavorful produce in your meals while making sustainable, organic, and regenerative choices. Happy shopping!


Awesome tips, Rob! Thank you!


Thank you very much for this fantastic information!

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